The Consumer Council of Norway, strategy 2010 - 2015: Power and possibility

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We give consumers the power and possibilities to make good choices.

Publisert: 15.03.2010 12:52

The Consumer Council of Norway’s new strategy plan is aligned to general trends in society.

- The Consumer Council of Norway has won many important battles on behalf of Norwegian consumers in the almost 60 years since its inception. But the Council’s work for a more consumer-friendly society is far from over. The Consumer Council of Norway wishes to be well-prepared for more battles on behalf of consumers in the future. This is why our new vision is: Giving the consumer the power and possibility to make good choices. This vision contains the following mission statement: The Consumer Council of Norway is an independent professional body. We work for a consumer-friendly society and offer service and assistance to the individual, says the director of the Consumer Council of Norway Randi Flesland.

Strategic target areas

To be as efficient in its work for the consumer as possible The Consumer Council of Norway must be clearer and more consistent in its efforts.

Our work must be concentrated on three strategic target areas:

• Consumer service - to help the consumer with an expert, efficient and accessible service.

• Consumer policy - to strengthen the interests of the consumer by exercising consistent and result-oriented consumer power.

• Communication - to be the most proficient and respected professional body in Norway in the way we communicate.

Consumer service and consumer policy are mutually dependent. Through its consumer service The Consumer Council of Norway obtains important information about the challenges facing consumers which, in turn, provides insights into the areas that are important to regulate.

Consumer policy ensures the consumers rights that are exercised in our consumer service. To achieve its strategic goals The Consumer Council of Norway has defined two internal strategic target areas:

• Organisation and efficiency

• Management and know-how

Every year we will prepare specific action plans for the five target areas set out above. Theseapply to one-to-one consumer service, political results and internal challenges. In this way, we ensure that our strategy is carried through from one year to the next and that we gradually meet the targets we have set.

- The Consumer Council of Norway wishes to be well-prepared for more battles on behalf of consumers in the future. This is why our new vision is: Giving the consumer the power and possibility to make good choices, says the director of the Consumer Council of Norway Randi Flesland. (Foto: CF Wesenberg/Kolonihaven)